Gordon Mack: Man Behind Track All Access
- aloughlin0
- Mar 9
- 2 min read
By: Aidan Loughlin
Ithaca N.Y. - Being a running media person wasn’t always the end goal for Gordon Mack until it was. Even after FloTrack decided to lay off Mack it took some convincing of a friend and support from coaches to continue making running content.
Gordon used his knowledge from successful content (Workout Wednesdays) at FloTrack to begin his youtube channel Track All Access. “People love just watching workouts" Mack said. That is why Track All Access has grown by over 66 thousand subscribers over the past year and has over 13 million views on its channel.
Gordon has made many connections to the coaches and athletes throughout his time at Flo and now Track All Access but when approaching someone new he has a multitude of methods to get in contact with coaches to film their athletes.
“A lot of it is cold calling, I’ll send emails, sometimes coaches don’t check them. If that doesn’t work I’ll instagram DM, if that doesn’t work out I’ll find an athlete that follows Track All Access and ask the athlete to reach out on my behalf. So I try different ways to at least get their attention.” Mack said.
Mack is comfortable with the system he has right now but still hopes to expand on what he is doing in the future. One simple way of expanding is simply producing more workout videos. Another directions he mentioned going in was the podcast route which he has pursued in the past.
"My former podcasting colleague Kevin Sully, we had a fun podcast at Flo that we thought was pretty cool. He just stopped doing his podcast House of Run. So he might have some free time to get into the podcasting game with me." Mack said.
A long term goal that Mack has to really expand Track All Access is making videos of athletes in other sports doing some sort of endurance based workout in their offseasons. Mack doesn't want to stray away from his followers and understands what they want, therefore he is trying to get the best of both worlds and introduce another audience to his work while giving his established audience a new and interesting endurance workout.
"The big change that I'm thinking Track All Access will evolve is... to take the concept of Track All Access and applying it to other sports. I want to respect the audience that I built but there are interesting workouts happening in other sports. It would be offseason endurance based type workouts with elite non track runners in the NFL, NBA, College Basketball, College Football, etc." Mack said.
This change could help his media and track media as a whole. It's not often that track content is seen by non track fans, many large sports news outlets aren't giving track attention unless it's the Olympics. So integrating athletes in different sports will help grab a new audience to the running world.
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